Mobile Mail Drives Sales

Mobile email is ramping up sales and heightening the importance of a mobile-friendly web ExactTarget, an email marketing specialist, conducted research in June 2011 that revealed email is the most powerful form of mobile marketing in terms of driving purchase among smartphone owners in the US. 56% smartphone owners who had made a purchase because [...]

Responding to responsive design and why it fails for mobile

Over-simply put; responsive web design takes one design and responds to varying screen sizes to present the same content across multiple platforms in a layout suited to individual devices. The appeal is obvious; one site that responds to whatever screen size is presented and reshuffles content, size and layout based on this. In short, brands [...]

5 Steps to Increasing the Effectiveness of Click-to-Call Advertising

One of the most exciting aspects of developing for mobile is the extra interfaces and technologies that we have access to. Rather than a user enter their location postcode, we can have the device relay to us its coordinates based on either cell network triangulation or GPS. Instead of a visitor writing down a telephone [...]

Unrequited love on mobile web

Mobile web has always been there but its adoption is now growing fast. Last year we blogged that 2011 had finally been the tipping point for it and since then the speed of growth has ramped up massively. Google reported that mobile web is now growing 8X faster than the internet (mobile marketer) A recent [...]

UK Advertisers are Not Addressing the Needs of their Mobile Consumers

Despite a year of dramatic increases in smartphone penetration, tablet usage and big brand success stories, UK brands and agencies have not kept pace with their consumers’ embrace of mobile web and are failing to deliver in the mobile channel. A shocking 83% of UK businesses do not have a mobile optimised website (download MMA [...]

A MASSIVE shout-out to the Best Mobile Web Designers in the World!!

Something became apparent last week that rapidly moved me into an inspired and energised mood state and it is all thanks to the brightest and most talented mobile web designers and developers in the world today. We have an internal system for displaying mobile sites that have been built by our developers and customers using [...]

Almost all call for mobile-friendly web

The final instalment of results from our Mobile and Web survey looks at what participants do on the mobile web and what would improve this experience for them. (previous survey results) Our tech-savvy participants reported carrying out a wide range of activities on mobile web from shopping, banking and watching videos but predominantly to access [...]

Are you Mobile Friendly? Test your Site today!

Have you visited GoMo? It’s an initiative by Google that provides tools for businesses to learn why mobile, especially mobile-friendly, matters.  You can test how your current site looks in mobile with a free report offering personalised site recommendations, practical advice and best practice to help you improve your customers’ experience of your brand via [...]

Tablets and iPhones are top of wishlists

Continuing our Mobile and Web survey results (survey details and first results here) it seems Tablets are sitting top of peoples device wish lists with iPhones being the smartphone of choice for 50% of our participants. 68% responded that a tablet would be the device they would most like to own next and given that [...]

90 per cent using mobile phones to access the web

Last week we conducted a quick survey which was distributed to thousands of Wapple technology users as well as via our social channels to capture your thoughts on Mobile and Web. Our respondents are clearly very mobile and web savvy but bearing this skew in mind the results are still extremely interesting. 91% of respondents [...]