cross-screen marketing solutions

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Mobile Websites Boost Local Businesses

For mobile users, location is a key element of their user experience. This maxim has recently been supported by research in the US through a study conducted by AT&T and Nielsen. It reports that 43% of local ‘mobile searchers’ actually enter a business’s doors after discovering their location.

Furthermore the report goes on to say that 22% of these searchers go on to buy a physical purchase and is yet more evidence that an optimised mobile web site creates revenue for ... Read more

Play are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name: Play
URL: http://play.com
Alexa Rank: 1,671
Wapple Mobile Friendly Score: 4/10 (how we calculated score)
Load size: 47.9 kb
Result: Mobile Lazy

What we loved: The homepage wasn’t too heavy despite the content so loaded on a range of mobile devices…BUT this site was designed for desktop not mobile!
What we’d love to see improved: Everything! At the moment Play are delivering their desktop website to all mobile devices meaning a lot of zooming in ... Read more

‘K-Ching’! Mobile Web Training Program Webinar

Looking to create your own mobile website? Want the ability to create high class intelligent sites for yourself or your clients? Not sure where to begin? Need a little guidance to add more shine to your existing site? This is for you!

We’ve created a fantastic 10 Session Webinar Training Program to aid you in becoming a master mobile web design expert and we’re including an additional 11th session focusing on mobile marketing.

This webinar-based Program starts November 1st and is absolutely ... Read more

118 is..Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name: 118
URL: http://www.118.com/
Alexa Rank: 58,886
Wapple Mobile Friendly Score: 4/10 (how we calculated score)
Load size: 175.4kb
Result: Mobile Lazy

What we loved:The website is relatively uncluttered because of the nature of the service with great branding so it is not too badly presented to mobile devices but…
What we’d love to see improved: This is a desktop site!  118 is a huge directory service brand – they would benefit greatly from offering ... Read more

Mind the Gap…and its Approach to Mobile

Clothes and accessories retailer Gap claimed last week that its investment in mobile has helped the company treble its online conversions over the past 12 months.

Citing its new mobile commerce platfrom, targeted mobile ads and a GPS-based store locator, Gap told its investors that integrating mobile into its overall strategy is beginning to pay dividends (if you excuse the pun).

Gap’s innovative marketing campaign has also used TV via mobile to offer customers rewards when they check-in to their favourite TV ... Read more

Ford is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Ford
URL: http://ford.com
Alexa Rank: 3,163
Wapple Mobile Friendly Score: 8/10 (how we calculated score)
Load size: 87.9 kb
Result: Mobile Friendly

What we loved: Great design optimised across a broad range of devices with consistent style. Good usability and clickable links.
What we’d love to see improved: The site would benefit from a lighter load, 87.9kb is big and runs the risk of alienating consumers on older devices or pay as you go. Introducing ... Read more

Can you afford to be Mobile-Lazy?

There has been significant adoption of mobile web over the last 12 months and the impetus is growing. I’ve noticed various studies citing 2010 mobile website figures at about 3 million and with the recent growth in this sector I imagined these numbers to now be well in excess of this. So this week I did my own study… and I found very different results.

I used Alexa to identify the top 500,000 websites to determine what percentage of these had ... Read more

Smashing Magazine is…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name:Smashing Magazine
URL: http://smashingmagazine.com
Alexa Rank: 582
Wapple Mobile Friendly Score: 4/10 (how we calculated score)
Load size: 1.6mb
Result: Mobile Lazy

What we loved: An effort to create a mobile presence had been attempted with text set at a width to fit a number of phone screens.
What we’d love to see improved: Everything else! The navigation bar stretches full width of desktop site, and no other mobile usability has been implemented. The buttons/links ... Read more

Photobucket is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Photobucket
URL: http://photobucket.com
Alexa Rank: 134
Wapple Mobile Friendly Score: 7/10 (how we calculated score)
Load size: 201.6 kb
Result: Mobile Friendly

What we loved: Presentable, easy to use, strongly branded experience on iPhone and Android.
What we’d love to see improved: Faster loading across all mobile devices and improved styling and layout on Windows and older phones.  There is an assumption that everyone has Android or iPhone, this is not the case as 36% of ... Read more

Argos is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Argos
URL: http://argos.co.uk
Alexa Rank: 1,410
Wapple Mobile Friendly Score: 7/10 (how we calculated score)
Load size: 55.5 kb
Result: Mobile Friendly

What we loved: The site is optimised across a broad range of devices with consistent style. Simple navigation, good usability and clickable links, readable search results. In terms of functionality Argos ticks all the boxes.
What we’d love to see improved: Not all of the branding carries over from web to mobile – e.g. ... Read more