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Archive Results

Mobile Shopping Advent-ageous for some Retailers

It’s that time of year when Christmas duties take over. Whether it’s buying presents for children, parents or the in-laws, it’s time to dust down those lists and find time to buy those gifts.

Over the past 15 years the internet has made this process an absolute dream… and to think there was once a time when online shopping was regarded as a fad. Fortunately, Amazon has set the standard and when the Advent calendars start to open the company prepares ... Read more

And the winner is…

Last Wednesday we were delighted to attend the Mobile Entertainment Awards 2011 and sponsor a very lively after party! We were equally delighted to have a Windows Phone 7 to give away as our competition prize, it is an incredibly exciting mobile device and no doubt the winner will be impressed.

As you no doubt remember, to enter the draw you had to scan the QR code on a Wapple T-Shirt worn by the bar staff and our ... Read more

Mobile Web Specialists are Hot Property

While all the talk in 2010 was about apps, companies have been quietly going about their significant business on the mobile web and in 2011 agencies, advertisers and brands have realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world.

Last week’s acquisition of Mobile Interactive Group by Velti and the recent merger between iLoop Mobile and Lenco Mobile is testament to this. The market is converging and consolidating ... Read more

Should you develop for small screens or create a ‘Mobile Experience’?

Developing websites for multiple screens and adapting your designs for a “One size fits all” approach is the hot trend at the moment. Seminal books from Ethan Marcotte and Aaron Gustafson have kicked up a storm in the design and development world with people realising that they can style their site differently in order to make it fit multiple devices. On the surface this sounds fantastic, but looking deeper reveals multiple flaws in this approach and not giving the due care and attention ... Read more

Vote WAPPLE for Mashable Awards 2011

It’s been a fantastic 12 months for Wapple so we nominated ourselves as Digital Company of the Year at this year’s Mashable Awards and we would love it, really love it, if you could vote for us.

In 2011 we teamed up with Google to mobilise advertisers for the GoMo initiative, our award-winning mobile web development technology, Architect, passed one billion requests and we launched a Developer Program that created an ‘army’ of mobile web experts. We delivered our ... Read more

Ready, Steady, GoMo

Last week’s release of GoMo by Google is more evidence that the mobile web is coming to a crucial stage in its natural development. Google had previously announced that 79% of advertisers had sites that were not optimised for mobile devices and the GoMo initiative aims to help those companies create mobile-friendly sites.

We applaud Google’s initiative as it will encourage advertisers to raise their mobile game. Mobile ad networks serve billions of page views so this is a huge opportunity ... Read more

Smartphone Ownership now the Norm

There was some interesting data from analysts Nielsen last week about smartphone usage in the US. The finding was that the vast majority of those under the age of 44 now have smartphones, but usage was significantly up across the board.

We’re not just talking about the 40% of teenagers who own one, but also the 18% (up 50% on last year) of people over the age of 65 who have them. Add to that the 62% of young adult ... Read more

Architect sees total requests surpass 1 BILLION

They say you should celebrate your successes and for Wapple this week has certainly seen it’s fair share, including our award winning technology ARCHITECT surpassing its billionth use; this means; requests made on Architect (by Exhibit) to serve mobile-friendly mark up (html5, html, xhtml, chtml, wml) perfectly and appropriately to mobile browsers from existing web applications that use this fantastic solution. 1,019,863,895 uses to be precise at the time of writing this!

Architect enables you to mobilize your existing websites & ... Read more

Apple are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name: Apple
Alexa Rank: 36
Wapple Mobile Friendly Score: 3/10 (how we calculated score)
Load size: 393.6kb
Result: Mobile Lazy

What we loved: Looks nice and is consistent with Apple branding
What we’d love to see improved: Apple are currently only providing the desktop version of their website for their mobile consumers.  Let me repeat that.  Apple are currently only providing the desktop version of their website for their mobile consumers!!  This is bad ... Read more