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Mobile Marketplace or Jurassic Park? Mobile 2012

Let’s speak plainly here. If you’re a half-decent company and you do not have a mobile strategy then you could be seen as a dinosaur. That is the here and now at the end of 2011. If you’re the same in 2012 then it’s likely you’re going to be buried so deep under the cataclysmic, extinction-grade meteorite that is mobile web that your fossil will never be found.

I have been asked by many in the industry what my predictions are ... Read more

Automatic for the People

Interviewed and published by Mobile Marketing Magazine on 28th November 2011. David Murphy interviews Wapple COO Anne Thomas.

DM: So Anne, give us the 2-minute guide to Wapple if you would please?

AT: Sure. We started out in late 2002, Rich (Holdsworth, CEO) and myself. It was an opportune moment. Rich had a contact in the games industry who had started doing some mobile content stuff with Bango and we thought this could be fun, so we decided to create ... Read more

Passion of the Mobile Web, Wapple CEO Speaks

We were delighted to have the opportunity to sponsor the Guardian Mobile Business Summit last week in London which brought together an impressive collection of industry leaders including Angus McCarey from Ebay, Dave Coplin from Microsoft UK, Oglivy’s Scott Seabourn and our own Chief Executive Officer Rich Holdsworth.

The goal of the summit was to increase understanding of the mobile eco-system, so ensued a day of news, ideas, networking and a chance to hear some of our industry’s brightest share their ... Read more

84% have trouble completing mobile transactions

Last week I blogged about my experience of trying to do my Christmas shopping on the mobile web and how disappointing the experience was. Eventually I gave up after an hour of unhelpful landing pages and disappointing performance.

Whether or not this was because I’ve been involved in the business for many years and my expectations are guided by Wapple’s proficiency in this field, a recent poll conducted by Harris Interactive shows that I’m far from alone in this area.

According to ... Read more

2011 was the year that the Mobile Web (finally) hit critical mass

That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world.

The overriding reason for this has been the spread of smartphones and much has changed over the course of a year. According to research company IDC, 100.9 million smartphones shipped in the final quarter of 2010, a figure that was up 87.2% on the ... Read more

Advent of the Mobile Web

We traditionally mark the run up to Christmas with an advent calendar so this year we’ll review some of biggest milestones in the Advent of the Mobile Web published in our blog throughout 2011. We’d love your thoughts!

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