Demystifying Mobile Web Development
- Posted January 24, 2012 at 4:43 pmFiled under: Development, Mobile Business, Mobile Campaign, Mobile Device and Browser Detection, Mobile Industry, Mobile Strategy, Mobile Web, Mobile Web Design, Mobile Web Development, Mobile Web Specialists, Mobile Web Usability, Mobile Websites
Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering [...]
Mobile Web: “Is there anybody out there”?
- Posted January 17, 2012 at 10:14 amFiled under: Mobile Marketing, Mobile Shopping, Mobile Strategy, Mobile Web, Mobile Web Specialists, Mobile Websites
Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’. A tale of descent into madness, the collapse of self and ultimately [...]
Mobile Strategy is for Life not just for Christmas
- Posted January 10, 2012 at 2:59 pmFiled under: mCommerce, Mobile Business, Mobile Commerce, Mobile Marketing, Mobile Shopping, Mobile Web
Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics. Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the [...]