Something became apparent last week that rapidly moved me into an inspired and energised mood state and it is all thanks to the brightest and most talented mobile web designers and developers in the world today.
We have an internal system for displaying mobile sites that have been built by our developers and customers using Canvas and Architect. Because there are literally thousands and thousands of these sites we have developed a cool mechanism to highlight those that have been completed ... Read more
The final instalment of results from our Mobile and Web survey looks at what participants do on the mobile web and what would improve this experience for them. (previous survey results)
Our tech-savvy participants reported carrying out a wide range of activities on mobile web from shopping, banking and watching videos but predominantly to access emails, socialise or for information, maps and directions.
We asked what would improve the experince of the mobile web and almost all cited the ... Read more
Have you visited GoMo? It’s an initiative by Google that provides tools for businesses to learn why mobile, especially mobile-friendly, matters. You can test how your current site looks in mobile with a free report offering personalised site recommendations, practical advice and best practice to help you improve your customers’ experience of your brand via mobile.
This week Forrester Research published that mobile is the “new face of engagement that is here to stay and just as the internet made us take ... Read more
Continuing our Mobile and Web survey results (survey details and first results here) it seems Tablets are sitting top of peoples device wish lists with iPhones being the smartphone of choice for 50% of our participants.
68% responded that a tablet would be the device they would most like to own next and given that in yesterdays results the tablet is seen by 70% to be a mobile device this opens up numerous opportunities, as well as barriers, for ... Read more
Last week we conducted a quick survey which was distributed to thousands of Wapple technology users as well as via our social channels to capture your thoughts on Mobile and Web. Our respondents are clearly very mobile and web savvy but bearing this skew in mind the results are still extremely interesting.
91% of respondents reported accessing the web via some sort of mobile phone, 85% via smartphones and 7% from feature phones, almost all respondents are using a phone ... Read more
In a world fast becoming dominated by smartphones, tablets and a plethera of mobile devices, digital strategy must be structured not only with mobile in mind, but mobile first, second and once again. Mobile has an uncapped potential to reach an audience far beyond that of the existing PC base and this coupled with its recent explosive take-up, makes mobile the key element to complete any digital solution.
Mobile is a Channel in its own right, not simply an extension of ... Read more
This article was originally published in the February 2012 issue of .Net Magazine
“Anne Thomas explains the business benefits of taking the trouble to make sure your website is truly mobile-friendly
I recently looked over a Dotmobi study that determined that in 2010, 19.3 per cent of the top 500,000 websites were mobile-friendly. This seemed an unfeasibly high percentage and didn’t chime at all with my experience – so I replicated the study with a 2011 twist.
I used Alexa to study the top ... Read more