Since desktop content became widespread, publishers have struggled with their identities and where to pitch themselves in a digital world.
At last weeks IAB, Mary Beth Christie, online product management director for FT.com, revealed that the newspaper market has shrunk 43 per cent since 2000, and that last year the losses in print outpaced gains in digital revenue by a ratio of 10:1.
The Guardian embrace digital and supplement their print product with desktop, tablet, and mobile applications, native and web. These ... Read more
With huge names like Mercedez Benz and General Mills jumping on the iPads-for-enterprise bandwagon, it’s clear the device has huge potential for upping the outside sales game.
Unfortunately, too many companies assume just making the purchase is enough. In fact a recent study reported more than half of companies interested in buying iPads for sales have articulated a clear adoption strategy.
“We talk to companies all the time where they literally purchased iPads for their team with no idea of what ... Read more
I was delighted to receive my own copy this morning of The Bootstrappers Guide to the Mobile Web, a new guidebook sharing practical plans to easily, effectively and inexpensively get your business mobile in a matter of days.
The author Deltina Hay is a veteran Web developer, publisher, and a pioneer of social media, Web 2.0, and the Mobile Web with a particular penchant for how these apply to small business and the publishing industry.
Deltina highlights are regular mantra of the ... Read more
Welcome to Wapple’s first host blog for the Carnival of Mobilists, celebrating the best of mobile blogging.
The mobile industry is evolving rapidly and the carnival offers an opportunity to celebrate what’s great, new or in need of addressing on the mobile landscape. So I’m delighted to curate this weeks carnival, and have a wide variety of pieces to share with you this week.
By far and away our favourite was Troy Brown’s guest column on Mobile Groove: 4G, Location & ... Read more
Mobile email is ramping up sales and heightening the importance of a mobile-friendly web
ExactTarget, an email marketing specialist, conducted research in June 2011 that revealed email is the most powerful form of mobile marketing in terms of driving purchase among smartphone owners in the US.
56% smartphone owners who had made a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email, even if they didn’t buy via their phone they attributed the ... Read more