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“Building Successful Branded Apps”
2.7 billion app downloads occur per month, yet only 20% of global consumer/health care apps receive more than 1,000 downloads. Since most are expensive marketing flops, where should your branded app strategy fit in? Libby Robinson, Global Commercial Director of M&C Saatchi Mobile, tells AppBeat the issues she sees clients struggle with most often, and tells you how to make your brand successful in the space.
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