The mobile industry is evolving rapidly and the carnival offers an opportunity to celebrate what’s great, new or in need of addressing on the mobile landscape. So I’m delighted to curate this weeks carnival, and have a wide variety of pieces to share with you this week.
By far and away our favourite was Troy Brown’s guest column on Mobile Groove: 4G, Location & Personalization Will Change The Mediascape Of Multicultural Marketing
Troy, chief architect and president of one50one, raises how brands and marketers can address a multicultural audience and includes in his piece some great insights, 4G and localisation facts and figures as well as a superb example of a mobile success story. This blog highlights both the challenges multicultural mobile targeting can present and how these can be overcome with research, experience and most importantly the blending of digital, social and mobile strategies.
Connect with Troy on Twitter
4G was the topic of another of this weeks entries from Advantix Solutions What is 4G
In this piece Advantix kindly explain what 4G actually is and what it means for the average consumer. It also touches on how true 4G isn’t available for your average customer yet and often it is the salesperson selling 4G that, well isn’t quite 4G…yet!
Follow Advantix Solutions on Twitter
Audrey Watters submitted a superb piece entitled Mobile STEM in the Hood on Open Mobile Learning in which she describes “What Tech in Schools Really Looks Like…” She raises the concept of Connected Learning and re-imagining the experience of learning in the digital age blending hip hop, digital and mobile learning and asks us to imagine an entire program designed and implemented around mobiles – as these are the devices many students already own – and to leverage mobile technology for Science and Technology learning, in essence designing curricula that are mobile and use the neighbourhood as the science lab.
Connect with Audrey on Twitter
Other interesting pieces this week include Mark Bridge from Fonecast talking Free Calls Free Texts and Free Data with Dariush Zand of newly launched Ovivo Mobile, an ad-funded mobile virtual network operator, on their plans, background and why they think the time is right for them.
Follow Fonecast on Twitter
Brian Katz submitted his blog You saved how much? about understanding the costs of BYOD (Bring your Own Device) in your enterprise. He highlights the real savings behind the idea of enabling employees to utilise their own mobile devices.
Connect with Brian on Twitter
Another piece worthy of inclusion, although not officially submitted for the Carnival, is BBC Technology Correspondent, Rory Cellan-Jones’ Mobile Money Misery. Rory details his recent difficulties with mobile money payment applications and how, despite the mobile wallet being a massive growth area, especially in developing countries, for many “the aggravation factor in using these still outweighs the potential benefits.” Undeterred, Rory aims to see how far he can get without cash over the coming days, so best of luck, we look forward to his update shortly.
Connect with Rory on Twitter
For more details about the carnival, to catch up with some of the best mobile blogs of the past or find out who is hosting next weeks carnival #273 visit The Carnival of Mobilists Website