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5 Steps to Increasing the Effectiveness of Click-to-Call Advertising

One of the most exciting aspects of developing for mobile is the extra interfaces and technologies that we have access to. Rather than a user enter their location postcode, we can have the device relay to us its coordinates based on either cell network triangulation or GPS. Instead of a visitor writing down a telephone number, we can make the experience frictionless by including a button that initiates a call.

We have built thousands of sites that implement this technique, and ... Read more