for a mobile world

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What mobile customers do…and don’t …want!

by Anne Thomas -

Are you looking to optimise your site for mobile but not sure where to begin?  Still trying to persuade the boss of the case for mobile?  We can help.

Google recently conducted a study ”What Users Want Most From Mobile Sites Today”  which investigated how smartphone users feel about engaging with businesses via mobile and what they expect from a company mobile site.  This study has generated a swathe of compelling reasons to embrace mobile and ensure you’re talking to all of ... Read more

UK Advertisers are Not Addressing the Needs of their Mobile Consumers

by Anne Thomas -

Despite a year of dramatic increases in smartphone penetration, tablet usage and big brand success stories, UK brands and agencies have not kept pace with their consumers’ embrace of mobile web and are failing to deliver in the mobile channel.

A shocking 83% of UK businesses do not have a mobile optimised website (download MMA research PDF), juxtaposed against nearly 40% of UK adults owning, and using for a wide range of online activities, a smartphone. In the same study 48% ... Read more