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AppBeat: Antithesis of Customer Loyalty

AppBeat are back with another guest post. The arrival of mobile has significantly changed how consumers interact with brands-and introduced some worrisome trends. In this week’s episode of AppBeat, Phil Gault, Director of Strategy at Sponge Group, discusses why consumer experience on mobile’s essential, as well as its role in keeping consumer loyalty. Make sure you subscribe to their newsletter and follow them on Twitter.

Here is their latest video update:

“Antithesis of Customer Loyalty”







As always we invite you to share you insights ... Read more

Are You Looking Beyond the Downloads?

Mobile World Congress madness is in full swing, and AppBeat will be at its centre. Alongside acting as media partner of Heroes of the Mobile Fringe, they’ll be offering exclusive updates from Mobile World Congress. Nick Lane, Head of Telecomms at Liberty Communications, will be blogging daily, so subscribe to their newsletter and visit their site to stay informed. You can also follow them on Twitter. In the meantime, have a look at their latest episode.

“It’s expensive to develop apps, so it’s ... Read more

Will Rich Media Replace Branded Apps?

In this weeks guest post from AppBeat we are looking at how innovation in mobile rich media can help with mobile strategy and increase engagement in a much more personalised space.   Make sure you subscribe to their newsletter and follow them on Twitter.

Here is their latest video update:

“Will Rich Media Replace Branded Apps?”

With access to consumers’ most personal space-their mobiles-advertisers now target based on location, handsets, even handset language. For consumers, this means clicking on a banner enables audio listening, product browsing, and more ... Read more

AppBeat: Building Successful Branded Apps

Back with another guest post from AppBeat whom we are partnering with to help share valuable knowledge and mobile insights in video form.  You can also subscribe to their newsletter and follow them on Twitter.

Here is their latest video update:

“Building Successful Branded Apps”

2.7 billion app downloads occur per month, yet only 20% of global consumer/health care apps receive more than 1,000 downloads. Since most are expensive marketing flops, where should your branded app strategy fit in? Libby Robinson, Global Commercial Director of M&C Saatchi Mobile, ... Read more

Don’t Let Your iPads for Sales Investment Go to Waste

With huge names like Mercedez Benz and General Mills jumping on the iPads-for-enterprise bandwagon, it’s clear the device has huge potential for upping the outside sales game.

Unfortunately, too many companies assume just making the purchase is enough. In fact a recent study reported more than half of companies interested in buying iPads for sales have articulated a clear adoption strategy.

“We talk to companies all the time where they literally purchased iPads for their team with no idea of what ... Read more