cross-screen marketing solutions

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Your Cross-Screen Marketing Strategy MUST Include Windows Phone

There is no denying the success Microsoft is seeing since the launch of Windows Phone 8 a year ago.  With c.14% penetration in Italy, c. 11% in France and 11.4% in UK (compared to 4.4% in 2012) [Kantar], similar growth percentages throughout Europe and now a global Smartphone market share of 4% [IDC], Microsoft’s Operating System is a very serious contender.

Wapple Experts Comment on ‘Augmented Reality Trumps QR Codes’

Yesterday I was reading Mobile Marketer and came across this article suggesting that “Augmented Reality Trumps QR Codes”. http://www.mobilemarketer.com/cms/news/software-technology/16338.html

Though I remain confused by the choice of title, it was a good read because the subject is close to our hearts at Wapple and so relevant to the many brands we support, including Covergirl for whom we created the print-to-mobile mechanism studied in the article, amongst other mobile marketing solutions.

Covergirl QR Code campaign

Clearly (and maybe even more so after reading ... Read more

Twitter is mobile-first so you HAVE to be!

Being a Mobile company we love Mobile infographics. Twitter released a new one in February 2013 sharing some great insights into Twitter  in the Mobile space.

Over 80% of UK users access Twitter via their mobile devices and are 40% more likely to use it more than once a day than desktop users.

Twitter has also released it’s own #music app further fuelling it’s mobile presence. Twitter #music is not just another music application though. The app syncs all the tracks being listened by ... Read more

Mobile Banking is hotting up

Recent findings from FICO show that by 2017 1 billion people will be using mobile banking. At the moment it’s the consumer who is leading the mobile banking revolution. Will the banks be catching up to the demand?

 

Mobile Banking Revolution infographic

 

Here are a few of the stats:

Currently 20.4% of people bank via their mobile device – an increase of 10.7% since 2010.
58% of people would like to use mobile banking
67% of UK banks predict that all of ... Read more

AppBeat: Antithesis of Customer Loyalty

AppBeat are back with another guest post. The arrival of mobile has significantly changed how consumers interact with brands-and introduced some worrisome trends. In this week’s episode of AppBeat, Phil Gault, Director of Strategy at Sponge Group, discusses why consumer experience on mobile’s essential, as well as its role in keeping consumer loyalty. Make sure you subscribe to their newsletter and follow them on Twitter.

Here is their latest video update:

“Antithesis of Customer Loyalty”

 

 

 

 

 

 

As always we invite you to share you insights ... Read more

Does your business stack up to Mobile?

Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?

 

Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more

Are You Looking Beyond the Downloads?

Mobile World Congress madness is in full swing, and AppBeat will be at its centre. Alongside acting as media partner of Heroes of the Mobile Fringe, they’ll be offering exclusive updates from Mobile World Congress. Nick Lane, Head of Telecomms at Liberty Communications, will be blogging daily, so subscribe to their newsletter and visit their site to stay informed. You can also follow them on Twitter. In the meantime, have a look at their latest episode.

“It’s expensive to develop apps, so it’s ... Read more

Will Rich Media Replace Branded Apps?

In this weeks guest post from AppBeat we are looking at how innovation in mobile rich media can help with mobile strategy and increase engagement in a much more personalised space.   Make sure you subscribe to their newsletter and follow them on Twitter.

Here is their latest video update:

“Will Rich Media Replace Branded Apps?”

With access to consumers’ most personal space-their mobiles-advertisers now target based on location, handsets, even handset language. For consumers, this means clicking on a banner enables audio listening, product browsing, and more ... Read more

AppBeat: Building Successful Branded Apps

Back with another guest post from AppBeat whom we are partnering with to help share valuable knowledge and mobile insights in video form.  You can also subscribe to their newsletter and follow them on Twitter.

Here is their latest video update:

“Building Successful Branded Apps”

2.7 billion app downloads occur per month, yet only 20% of global consumer/health care apps receive more than 1,000 downloads. Since most are expensive marketing flops, where should your branded app strategy fit in? Libby Robinson, Global Commercial Director of M&C Saatchi Mobile, ... Read more

AppBeat: Your CES Overview and Mobile World Congress Preview

I’m thrilled to announce we are partnering with AppBeat to help share valuable knowledge and mobile insights in video form.  Also, definitely worth subscribing to their newsletter and following them on Twitter.

Here is the latest update from them:

“Your CES Overview and Mobile World Congress Preview”

CES and Mobile World Congress “are no longer just technology shows.” With major media outlets covering both events, their mission to bring mobile to the world has succeeded. In this week’s episode, Ben Maynard, Managing Director ... Read more