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Mobile Banking is hotting up

Recent findings from FICO show that by 2017 1 billion people will be using mobile banking. At the moment it’s the consumer who is leading the mobile banking revolution. Will the banks be catching up to the demand?


Mobile Banking Revolution infographic


Here are a few of the stats:

Currently 20.4% of people bank via their mobile device – an increase of 10.7% since 2010.
58% of people would like to use mobile banking
67% of UK banks predict that all of ... Read more

AppBeat: Your CES Overview and Mobile World Congress Preview

I’m thrilled to announce we are partnering with AppBeat to help share valuable knowledge and mobile insights in video form.  Also, definitely worth subscribing to their newsletter and following them on Twitter.

Here is the latest update from them:

“Your CES Overview and Mobile World Congress Preview”

CES and Mobile World Congress “are no longer just technology shows.” With major media outlets covering both events, their mission to bring mobile to the world has succeeded. In this week’s episode, Ben Maynard, Managing Director ... Read more

2013: Happy New Strategy!


It’s still officially the New Year but at that interesting point within it where the world has accepted the passing of revelry and gets its head down to focus on what it planned for the coming 12 months.

So how does that apply here at Wapple?  Well it’s an exciting one as far as we are concerned.  Last year we spent a little time reflecting on the market and consumer behaviour and have a clear vision of how it’s all going ... Read more

Is it going to be a Windows revolution? We’d love your opinion!

Microsoft have dominated the technology world this past week. On the 26th October 2012 Microsoft launched their new Surface Tablet along with Windows 8. Less than a week later on the 30th October 2012 they launched the new Windows Phone 8.







The Windows 8 proposition has people at the core. “We reinvented the smartphone experience around you. We didn’t make Windows phone for all of us, we made Windows phone for each of us” said Jo Belfiore VP Windows Phone. Their ... Read more

Unrequited love on mobile web

Mobile web has always been there but its adoption is now growing fast. Last year we blogged that 2011 had finally been the tipping point for it and since then the speed of growth has ramped up massively.

Google reported that mobile web is now growing 8X faster than the internet (mobile marketer)

A recent survey by ZMags suggests that 87% of respondants prefer using the mobile web over apps. Furthermore other research shows if a brand site ... Read more

Demystifying Mobile Web Development

Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering designing for multiple devices redundant.

This article struck me as particularly misleading for those seeking genuine advice on mobile strategy and creating a future friendly mobile ... Read more

Mobile Strategy is for Life not just for Christmas

Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics.

Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the learning curve. This move has been a wise one and shows they recognise the growing importance of their mobile consumers, especially in the retail industry.

Some ... Read more

Mobile Marketplace or Jurassic Park? Mobile 2012

Let’s speak plainly here. If you’re a half-decent company and you do not have a mobile strategy then you could be seen as a dinosaur. That is the here and now at the end of 2011. If you’re the same in 2012 then it’s likely you’re going to be buried so deep under the cataclysmic, extinction-grade meteorite that is mobile web that your fossil will never be found.

I have been asked by many in the industry what my predictions are ... Read more

Passion of the Mobile Web, Wapple CEO Speaks

We were delighted to have the opportunity to sponsor the Guardian Mobile Business Summit last week in London which brought together an impressive collection of industry leaders including Angus McCarey from Ebay, Dave Coplin from Microsoft UK, Oglivy’s Scott Seabourn and our own Chief Executive Officer Rich Holdsworth.

The goal of the summit was to increase understanding of the mobile eco-system, so ensued a day of news, ideas, networking and a chance to hear some of our industry’s brightest share their ... Read more