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Mobile Strategy is for Life not just for Christmas

Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics.

Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the learning curve. This move has been a wise one and shows they recognise the growing importance of their mobile consumers, especially in the retail industry.

Some ... Read more

Mobile Shopping Advent-ageous for some Retailers

It’s that time of year when Christmas duties take over. Whether it’s buying presents for children, parents or the in-laws, it’s time to dust down those lists and find time to buy those gifts.

Over the past 15 years the internet has made this process an absolute dream… and to think there was once a time when online shopping was regarded as a fad. Fortunately, Amazon has set the standard and when the Advent calendars start to open the company prepares ... Read more

Mobile Websites Boost Local Businesses

For mobile users, location is a key element of their user experience. This maxim has recently been supported by research in the US through a study conducted by AT&T and Nielsen. It reports that 43% of local ‘mobile searchers’ actually enter a business’s doors after discovering their location.

Furthermore the report goes on to say that 22% of these searchers go on to buy a physical purchase and is yet more evidence that an optimised mobile web site creates revenue for ... Read more

Mind the Gap…and its Approach to Mobile

Clothes and accessories retailer Gap claimed last week that its investment in mobile has helped the company treble its online conversions over the past 12 months.

Citing its new mobile commerce platfrom, targeted mobile ads and a GPS-based store locator, Gap told its investors that integrating mobile into its overall strategy is beginning to pay dividends (if you excuse the pun).

Gap’s innovative marketing campaign has also used TV via mobile to offer customers rewards when they check-in to their favourite TV ... Read more