Get set for a Merry Mobile Christmas
UK consumers are set to spend £1.64 billion via their mobile phones this Christmas. A survey conducted by Kelkoo reveals that the UK is leading the pack within Europe for retail sales on mobiles. Mobile shopping is expected to be 10.7% (£3.68 billion) of European online Christmas sales.
In September 2012 MarketLive conducted a survey which revealed that twice as many consumers are planning to buy their Christmas gifts using a mobile device compared ... Read more
Mobile email is ramping up sales and heightening the importance of a mobile-friendly web
ExactTarget, an email marketing specialist, conducted research in June 2011 that revealed email is the most powerful form of mobile marketing in terms of driving purchase among smartphone owners in the US.
56% smartphone owners who had made a purchase because of a mobile marketing message said they had done so after receiving a mobile marketing email, even if they didn’t buy via their phone they attributed the ... Read more