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Twitter is mobile-first so you HAVE to be!

Being a Mobile company we love Mobile infographics. Twitter released a new one in February 2013 sharing some great insights into Twitter  in the Mobile space.

Over 80% of UK users access Twitter via their mobile devices and are 40% more likely to use it more than once a day than desktop users.

Twitter has also released it’s own #music app further fuelling it’s mobile presence. Twitter #music is not just another music application though. The app syncs all the tracks being listened by ... Read more

Ford is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Ford
URL: http://ford.com
Alexa Rank: 3,163
Wapple Mobile Friendly Score: 8/10 (how we calculated score)
Load size: 87.9 kb
Result: Mobile Friendly

What we loved: Great design optimised across a broad range of devices with consistent style. Good usability and clickable links.
What we’d love to see improved: The site would benefit from a lighter load, 87.9kb is big and runs the risk of alienating consumers on older devices or pay as you go. Introducing ... Read more

Photobucket is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Photobucket
URL: http://photobucket.com
Alexa Rank: 134
Wapple Mobile Friendly Score: 7/10 (how we calculated score)
Load size: 201.6 kb
Result: Mobile Friendly

What we loved: Presentable, easy to use, strongly branded experience on iPhone and Android.
What we’d love to see improved: Faster loading across all mobile devices and improved styling and layout on Windows and older phones.  There is an assumption that everyone has Android or iPhone, this is not the case as 36% of ... Read more

Argos is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Argos
URL: http://argos.co.uk
Alexa Rank: 1,410
Wapple Mobile Friendly Score: 7/10 (how we calculated score)
Load size: 55.5 kb
Result: Mobile Friendly

What we loved: The site is optimised across a broad range of devices with consistent style. Simple navigation, good usability and clickable links, readable search results. In terms of functionality Argos ticks all the boxes.
What we’d love to see improved: Not all of the branding carries over from web to mobile – e.g. ... Read more

The Guardian is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: The Guardian
URL: http://guardian.co.uk/
Alexa Rank: 161
Wapple Mobile Friendly Score: 8/10 (how we calculated score)
Load size: 82.5 kb
Result: Mobile Friendly

What we loved: Offers users of a variety of devices a great mobile experience maintaining publisher branding. Layout and content is readble, useful and easy to consume with good size clickable links.
What we’d love to see improved: Shorter pages and less scrolling – better pagination! Inclusion of unique customer experiences/mobile promotions ... Read more

Domino’s are…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Domino’s Pizza
URL: http://dominos.co.uk/
Alexa Rank: 16,372
Wapple Mobile Friendly Score: 6/10 (how we calculated score)
Load size: 717 kb
Result: Mobile Friendly

What we loved: The iPhone version was particularly usable with great layout and clear buttons for ‘menu’ and ‘click-to-call’. This version was easy to use and branded nicely.
What we’d love to see improved: The same experience as above for all other mobile devices! The experience on other browsers was unnecessarily simplified.  This is ... Read more

CoverGirl are…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Cover Girl
URL: http://covergirl.com
Alexa Rank: 67,038
Wapple Mobile Friendly Score: 9/10 (how we calculated score)
Load size: 678 b

Result: Mobile Friendly

What we loved: Cover Girl maintained a strong brand look and feel amended to suit small screens and across a range of mobile devices, sucessfully providing mobile web content for a large audience. The site was quick to load, optimized but without having to sacrifice design and aesthetics. They ... Read more