cross-screen marketing solutions

Archive Results

Apple are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name: Apple
URL: http://apple.com
Alexa Rank: 36
Wapple Mobile Friendly Score: 3/10 (how we calculated score)
Load size: 393.6kb
Result: Mobile Lazy

What we loved: Looks nice and is consistent with Apple branding
What we’d love to see improved: Apple are currently only providing the desktop version of their website for their mobile consumers.  Let me repeat that.  Apple are currently only providing the desktop version of their website for their mobile consumers!!  This is bad ... Read more

Play are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name: Play
URL: http://play.com
Alexa Rank: 1,671
Wapple Mobile Friendly Score: 4/10 (how we calculated score)
Load size: 47.9 kb
Result: Mobile Lazy

What we loved: The homepage wasn’t too heavy despite the content so loaded on a range of mobile devices…BUT this site was designed for desktop not mobile!
What we’d love to see improved: Everything! At the moment Play are delivering their desktop website to all mobile devices meaning a lot of zooming in ... Read more

118 is..Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name: 118
URL: http://www.118.com/
Alexa Rank: 58,886
Wapple Mobile Friendly Score: 4/10 (how we calculated score)
Load size: 175.4kb
Result: Mobile Lazy

What we loved:The website is relatively uncluttered because of the nature of the service with great branding so it is not too badly presented to mobile devices but…
What we’d love to see improved: This is a desktop site!  118 is a huge directory service brand – they would benefit greatly from offering ... Read more

Smashing Magazine is…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name:Smashing Magazine
URL: http://smashingmagazine.com
Alexa Rank: 582
Wapple Mobile Friendly Score: 4/10 (how we calculated score)
Load size: 1.6mb
Result: Mobile Lazy

What we loved: An effort to create a mobile presence had been attempted with text set at a width to fit a number of phone screens.
What we’d love to see improved: Everything else! The navigation bar stretches full width of desktop site, and no other mobile usability has been implemented. The buttons/links ... Read more