There is no denying the success Microsoft is seeing since the launch of Windows Phone 8 a year ago. With c.14% penetration in Italy, c. 11% in France and 11.4% in UK (compared to 4.4% in 2012) [Kantar], similar growth percentages throughout Europe and now a global Smartphone market share of 4% [IDC], Microsoft’s Operating System is a very serious contender.
Yesterday I was reading Mobile Marketer and came across this article suggesting that “Augmented Reality Trumps QR Codes”. http://www.mobilemarketer.com/cms/news/software-technology/16338.html
Though I remain confused by the choice of title, it was a good read because the subject is close to our hearts at Wapple and so relevant to the many brands we support, including Covergirl for whom we created the print-to-mobile mechanism studied in the article, amongst other mobile marketing solutions.
Covergirl QR Code campaign
Clearly (and maybe even more so after reading ... Read more
Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?
Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more
In a world fast becoming dominated by smartphones, tablets and a plethera of mobile devices, digital strategy must be structured not only with mobile in mind, but mobile first, second and once again. Mobile has an uncapped potential to reach an audience far beyond that of the existing PC base and this coupled with its recent explosive take-up, makes mobile the key element to complete any digital solution.
Mobile is a Channel in its own right, not simply an extension of ... Read more
This article was originally published in the February 2012 issue of .Net Magazine
“Anne Thomas explains the business benefits of taking the trouble to make sure your website is truly mobile-friendly
I recently looked over a Dotmobi study that determined that in 2010, 19.3 per cent of the top 500,000 websites were mobile-friendly. This seemed an unfeasibly high percentage and didn’t chime at all with my experience – so I replicated the study with a 2011 twist.
I used Alexa to study the top ... Read more
Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’.
A tale of descent into madness, the collapse of self and ultimately submission and through that redemption, the character, Pink, of whom the story is told, sings of the realisation that his relationship with his wife is finally ... Read more
Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics.
Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the learning curve. This move has been a wise one and shows they recognise the growing importance of their mobile consumers, especially in the retail industry.
Some ... Read more
Let’s speak plainly here. If you’re a half-decent company and you do not have a mobile strategy then you could be seen as a dinosaur. That is the here and now at the end of 2011. If you’re the same in 2012 then it’s likely you’re going to be buried so deep under the cataclysmic, extinction-grade meteorite that is mobile web that your fossil will never be found.
I have been asked by many in the industry what my predictions are ... Read more
Interviewed and published by Mobile Marketing Magazine on 28th November 2011. David Murphy interviews Wapple COO Anne Thomas.
DM: So Anne, give us the 2-minute guide to Wapple if you would please?
AT: Sure. We started out in late 2002, Rich (Holdsworth, CEO) and myself. It was an opportune moment. Rich had a contact in the games industry who had started doing some mobile content stuff with Bango and we thought this could be fun, so we decided to create ... Read more
Last week I blogged about my experience of trying to do my Christmas shopping on the mobile web and how disappointing the experience was. Eventually I gave up after an hour of unhelpful landing pages and disappointing performance.
Whether or not this was because I’ve been involved in the business for many years and my expectations are guided by Wapple’s proficiency in this field, a recent poll conducted by Harris Interactive shows that I’m far from alone in this area.
According to ... Read more