Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?
Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more
In a world fast becoming dominated by smartphones, tablets and a plethera of mobile devices, digital strategy must be structured not only with mobile in mind, but mobile first, second and once again. Mobile has an uncapped potential to reach an audience far beyond that of the existing PC base and this coupled with its recent explosive take-up, makes mobile the key element to complete any digital solution.
Mobile is a Channel in its own right, not simply an extension of ... Read more
This article was originally published in the February 2012 issue of .Net Magazine
“Anne Thomas explains the business benefits of taking the trouble to make sure your website is truly mobile-friendly
I recently looked over a Dotmobi study that determined that in 2010, 19.3 per cent of the top 500,000 websites were mobile-friendly. This seemed an unfeasibly high percentage and didn’t chime at all with my experience – so I replicated the study with a 2011 twist.
Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’.
A tale of descent into madness, the collapse of self and ultimately submission and through that redemption, the character, Pink, of whom the story is told, sings of the realisation that his relationship with his wife is finally ... Read more
Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics.
Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the learning curve. This move has been a wise one and shows they recognise the growing importance of their mobile consumers, especially in the retail industry.
Let’s speak plainly here. If you’re a half-decent company and you do not have a mobile strategy then you could be seen as a dinosaur. That is the here and now at the end of 2011. If you’re the same in 2012 then it’s likely you’re going to be buried so deep under the cataclysmic, extinction-grade meteorite that is mobile web that your fossil will never be found.
I have been asked by many in the industry what my predictions are ... Read more
Interviewed and published by Mobile Marketing Magazine on 28th November 2011. David Murphy interviews Wapple COO Anne Thomas.
DM: So Anne, give us the 2-minute guide to Wapple if you would please?
AT: Sure. We started out in late 2002, Rich (Holdsworth, CEO) and myself. It was an opportune moment. Rich had a contact in the games industry who had started doing some mobile content stuff with Bango and we thought this could be fun, so we decided to create ... Read more
Last week I blogged about my experience of trying to do my Christmas shopping on the mobile web and how disappointing the experience was. Eventually I gave up after an hour of unhelpful landing pages and disappointing performance.
Whether or not this was because I’ve been involved in the business for many years and my expectations are guided by Wapple’s proficiency in this field, a recent poll conducted by Harris Interactive shows that I’m far from alone in this area.
That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world.
The overriding reason for this has been the spread of smartphones and much has changed over the course of a year. According to research company IDC, 100.9 million smartphones shipped in the final quarter of 2010, a figure that was up 87.2% on the ... Read more
We put this site to our mobile friendly verses mobile lazy test:
Name: Apple
URL: http://apple.com
Alexa Rank: 36
Wapple Mobile Friendly Score: 3/10 (how we calculated score)
Load size: 393.6kb
Result: Mobile Lazy
What we loved: Looks nice and is consistent with Apple branding
What we’d love to see improved: Apple are currently only providing the desktop version of their website for their mobile consumers. Let me repeat that. Apple are currently only providing the desktop version of their website for their mobile consumers!! This is bad ... Read more
