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Print Inactivity to Mobile Interactivity

Since desktop content became widespread, publishers have struggled with their identities and where to pitch themselves in a digital world.

At last weeks IAB, Mary Beth Christie, online product management director for, revealed that the newspaper market has shrunk 43 per cent since 2000, and that last year the losses in print outpaced gains in digital revenue by a ratio of 10:1.

The Guardian embrace digital and supplement their print product with desktop, tablet, and mobile applications, native and web. These ... Read more