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Does your business stack up to Mobile?

Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?

 

Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more

Mobile Web: “Is there anybody out there”?

Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’.

A tale of descent into madness, the collapse of self and ultimately submission and through that redemption, the character, Pink, of whom the story is told, sings of the realisation that his relationship with his wife is finally ... Read more

Mobile Strategy is for Life not just for Christmas

Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics.

Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the learning curve. This move has been a wise one and shows they recognise the growing importance of their mobile consumers, especially in the retail industry.

Some ... Read more

Mobile Shopping Advent-ageous for some Retailers

It’s that time of year when Christmas duties take over. Whether it’s buying presents for children, parents or the in-laws, it’s time to dust down those lists and find time to buy those gifts.

Over the past 15 years the internet has made this process an absolute dream… and to think there was once a time when online shopping was regarded as a fad. Fortunately, Amazon has set the standard and when the Advent calendars start to open the company prepares ... Read more