cross-screen marketing solutions

Archive Results

Twitter is mobile-first so you HAVE to be!

Being a Mobile company we love Mobile infographics. Twitter released a new one in February 2013 sharing some great insights into Twitter  in the Mobile space.

Over 80% of UK users access Twitter via their mobile devices and are 40% more likely to use it more than once a day than desktop users.

Twitter has also released it’s own #music app further fuelling it’s mobile presence. Twitter #music is not just another music application though. The app syncs all the tracks being listened by ... Read more

AppBeat: Antithesis of Customer Loyalty

AppBeat are back with another guest post. The arrival of mobile has significantly changed how consumers interact with brands-and introduced some worrisome trends. In this week’s episode of AppBeat, Phil Gault, Director of Strategy at Sponge Group, discusses why consumer experience on mobile’s essential, as well as its role in keeping consumer loyalty. Make sure you subscribe to their newsletter and follow them on Twitter.

Here is their latest video update:

“Antithesis of Customer Loyalty”

 

 

 

 

 

 

As always we invite you to share you insights ... Read more

Does your business stack up to Mobile?

Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?

 

Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more

What mobile customers do…and don’t …want!

Are you looking to optimise your site for mobile but not sure where to begin?  Still trying to persuade the boss of the case for mobile?  We can help.

Google recently conducted a study ”What Users Want Most From Mobile Sites Today”  which investigated how smartphone users feel about engaging with businesses via mobile and what they expect from a company mobile site.  This study has generated a swathe of compelling reasons to embrace mobile and ensure you’re talking to all of ... Read more

Unrequited love on mobile web

Mobile web has always been there but its adoption is now growing fast. Last year we blogged that 2011 had finally been the tipping point for it and since then the speed of growth has ramped up massively.

Google reported that mobile web is now growing 8X faster than the internet (mobile marketer)

A recent survey by ZMags suggests that 87% of respondants prefer using the mobile web over apps. Furthermore other research shows if a brand site ... Read more

UK Advertisers are Not Addressing the Needs of their Mobile Consumers

Despite a year of dramatic increases in smartphone penetration, tablet usage and big brand success stories, UK brands and agencies have not kept pace with their consumers’ embrace of mobile web and are failing to deliver in the mobile channel.

A shocking 83% of UK businesses do not have a mobile optimised website (download MMA research PDF), juxtaposed against nearly 40% of UK adults owning, and using for a wide range of online activities, a smartphone. In the same study 48% ... Read more

Mobile first, second and once again

In a world fast becoming dominated by smartphones, tablets and a plethera of mobile devices, digital strategy must be structured not only with mobile in mind, but mobile first, second and once again. Mobile has an uncapped potential to reach an audience far beyond that of the existing PC base and this coupled with its recent explosive take-up, makes mobile the key element to complete any digital solution.

Mobile is a Channel in its own right, not simply an extension of ... Read more

Demystifying Mobile Web Development

Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering designing for multiple devices redundant.

This article struck me as particularly misleading for those seeking genuine advice on mobile strategy and creating a future friendly mobile ... Read more

Mobile Web: “Is there anybody out there”?

Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’.

A tale of descent into madness, the collapse of self and ultimately submission and through that redemption, the character, Pink, of whom the story is told, sings of the realisation that his relationship with his wife is finally ... Read more