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Responding to responsive design and why it fails for mobile

Over-simply put; responsive web design takes one design and responds to varying screen sizes to present the same content across multiple platforms in a layout suited to individual devices. The appeal is obvious; one site that responds to whatever screen size is presented and reshuffles content, size and layout based on this. In short, brands can finally overcome a complex problem with a simple fix, one site and one set of content for all their consumers regardless of which device ... Read more

A MASSIVE shout-out to the Best Mobile Web Designers in the World!!

Something became apparent last week that rapidly moved me into an inspired and energised mood state and it is all thanks to the brightest and most talented mobile web designers and developers in the world today.

We have an internal system for displaying mobile sites that have been built by our developers and customers using Canvas and Architect. Because there are literally thousands and thousands of these sites we have developed a cool mechanism to highlight those that have been completed ... Read more

Demystifying Mobile Web Development

Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering designing for multiple devices redundant.

This article struck me as particularly misleading for those seeking genuine advice on mobile strategy and creating a future friendly mobile ... Read more

Advent of the Mobile Web

We traditionally mark the run up to Christmas with an advent calendar so this year we’ll review some of biggest milestones in the Advent of the Mobile Web published in our blog throughout 2011. We’d love your thoughts!

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Should you develop for small screens or create a ‘Mobile Experience’?

Developing websites for multiple screens and adapting your designs for a “One size fits all” approach is the hot trend at the moment. Seminal books from Ethan Marcotte and Aaron Gustafson have kicked up a storm in the design and development world with people realising that they can style their site differently in order to make it fit multiple devices. On the surface this sounds fantastic, but looking deeper reveals multiple flaws in this approach and not giving the due care and attention ... Read more

Apple are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name: Apple
URL: http://apple.com
Alexa Rank: 36
Wapple Mobile Friendly Score: 3/10 (how we calculated score)
Load size: 393.6kb
Result: Mobile Lazy

What we loved: Looks nice and is consistent with Apple branding
What we’d love to see improved: Apple are currently only providing the desktop version of their website for their mobile consumers.  Let me repeat that.  Apple are currently only providing the desktop version of their website for their mobile consumers!!  This is bad ... Read more

‘K-Ching’! Mobile Web Training Program Webinar

Looking to create your own mobile website? Want the ability to create high class intelligent sites for yourself or your clients? Not sure where to begin? Need a little guidance to add more shine to your existing site? This is for you!

We’ve created a fantastic 10 Session Webinar Training Program to aid you in becoming a master mobile web design expert and we’re including an additional 11th session focusing on mobile marketing.

This webinar-based Program starts November 1st and is absolutely ... Read more

Ford is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test:
Name: Ford
URL: http://ford.com
Alexa Rank: 3,163
Wapple Mobile Friendly Score: 8/10 (how we calculated score)
Load size: 87.9 kb
Result: Mobile Friendly

What we loved: Great design optimised across a broad range of devices with consistent style. Good usability and clickable links.
What we’d love to see improved: The site would benefit from a lighter load, 87.9kb is big and runs the risk of alienating consumers on older devices or pay as you go. Introducing ... Read more

Can you afford to be Mobile-Lazy?

There has been significant adoption of mobile web over the last 12 months and the impetus is growing. I’ve noticed various studies citing 2010 mobile website figures at about 3 million and with the recent growth in this sector I imagined these numbers to now be well in excess of this. So this week I did my own study… and I found very different results.

I used Alexa to identify the top 500,000 websites to determine what percentage of these had ... Read more

Smashing Magazine is…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test:
Name:Smashing Magazine
URL: http://smashingmagazine.com
Alexa Rank: 582
Wapple Mobile Friendly Score: 4/10 (how we calculated score)
Load size: 1.6mb
Result: Mobile Lazy

What we loved: An effort to create a mobile presence had been attempted with text set at a width to fit a number of phone screens.
What we’d love to see improved: Everything else! The navigation bar stretches full width of desktop site, and no other mobile usability has been implemented. The buttons/links ... Read more