Over-simply put; responsive web design takes one design and responds to varying screen sizes to present the same content across multiple platforms in a layout suited to individual devices. The appeal is obvious; one site that responds to whatever screen size is presented and reshuffles content, size and layout based on this. In short, brands can finally overcome a complex problem with a simple fix, one site and one set of content for all their consumers regardless of which device ... Read more
Despite a year of dramatic increases in smartphone penetration, tablet usage and big brand success stories, UK brands and agencies have not kept pace with their consumers’ embrace of mobile web and are failing to deliver in the mobile channel.
A shocking 83% of UK businesses do not have a mobile optimised website (download MMA research PDF), juxtaposed against nearly 40% of UK adults owning, and using for a wide range of online activities, a smartphone. In the same study 48% ... Read more
Something became apparent last week that rapidly moved me into an inspired and energised mood state and it is all thanks to the brightest and most talented mobile web designers and developers in the world today.
We have an internal system for displaying mobile sites that have been built by our developers and customers using Canvas and Architect. Because there are literally thousands and thousands of these sites we have developed a cool mechanism to highlight those that have been completed ... Read more
This article was originally published in the February 2012 issue of .Net Magazine
“Anne Thomas explains the business benefits of taking the trouble to make sure your website is truly mobile-friendly
I recently looked over a Dotmobi study that determined that in 2010, 19.3 per cent of the top 500,000 websites were mobile-friendly. This seemed an unfeasibly high percentage and didn’t chime at all with my experience – so I replicated the study with a 2011 twist.
I used Alexa to study the top ... Read more
Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering designing for multiple devices redundant.
This article struck me as particularly misleading for those seeking genuine advice on mobile strategy and creating a future friendly mobile ... Read more
Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’.
A tale of descent into madness, the collapse of self and ultimately submission and through that redemption, the character, Pink, of whom the story is told, sings of the realisation that his relationship with his wife is finally ... Read more
While all the talk in 2010 was about apps, companies have been quietly going about their significant business on the mobile web and in 2011 agencies, advertisers and brands have realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world.
Last week’s acquisition of Mobile Interactive Group by Velti and the recent merger between iLoop Mobile and Lenco Mobile is testament to this. The market is converging and consolidating ... Read more