cross-screen marketing solutions

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Your Cross-Screen Marketing Strategy MUST Include Windows Phone

There is no denying the success Microsoft is seeing since the launch of Windows Phone 8 a year ago.  With c.14% penetration in Italy, c. 11% in France and 11.4% in UK (compared to 4.4% in 2012) [Kantar], similar growth percentages throughout Europe and now a global Smartphone market share of 4% [IDC], Microsoft’s Operating System is a very serious contender.

Wapple Experts Comment on ‘Augmented Reality Trumps QR Codes’

Yesterday I was reading Mobile Marketer and came across this article suggesting that “Augmented Reality Trumps QR Codes”. http://www.mobilemarketer.com/cms/news/software-technology/16338.html

Though I remain confused by the choice of title, it was a good read because the subject is close to our hearts at Wapple and so relevant to the many brands we support, including Covergirl for whom we created the print-to-mobile mechanism studied in the article, amongst other mobile marketing solutions.

Covergirl QR Code campaign

Clearly (and maybe even more so after reading ... Read more

Wapple Team in the Hot Seat: Dan Matthew

Dan couldn’t escape the hot seat! Dan is one of our “Tall, dark, handsome” account managers (his own words). Let’s see what else he has to say…

How long have you worked for Wapple? Where did you work previously? 

I’ve been with the team for 3 and half years now – my first job fresh out of university. Although I did earn some pocket money tending the bar at weddings between handing in my dissertation and starting at the company.

Tell us about ... Read more

Twitter is mobile-first so you HAVE to be!

Being a Mobile company we love Mobile infographics. Twitter released a new one in February 2013 sharing some great insights into Twitter  in the Mobile space.

Over 80% of UK users access Twitter via their mobile devices and are 40% more likely to use it more than once a day than desktop users.

Twitter has also released it’s own #music app further fuelling it’s mobile presence. Twitter #music is not just another music application though. The app syncs all the tracks being listened by ... Read more

Wapple Team in the Hot Seat: Ted Moyses

Next up in the Hot Seat is one of our fantastic Developers- Ted Moyses. Answers at the ready!

How long have you worked for Wapple? Where did you work previously?
Just over one year, previously I was the developer for one of the largest privately owned datacentres in the UK, developing the customer self-service portal and internal systems.

Tell us about your day-to-day job. What does your job role involve?
My day-to-day job involves solving problems and implementing solutions for clients based on designs ... Read more

Mobile Banking is hotting up

Recent findings from FICO show that by 2017 1 billion people will be using mobile banking. At the moment it’s the consumer who is leading the mobile banking revolution. Will the banks be catching up to the demand?

 

Mobile Banking Revolution infographic

 

Here are a few of the stats:

Currently 20.4% of people bank via their mobile device – an increase of 10.7% since 2010.
58% of people would like to use mobile banking
67% of UK banks predict that all of ... Read more

Wapple Team in the Hot Seat: Diana Westlund

This week in the hot seat we have the lovely Diana who works in our accounts department. Lets find out a bit more about her….

 

How long have you worked for Wapple? I have been here for 9 months now.

Where did you work previously? Previously I worked in the accounts department for a construction company called Shaylor Group taking phone calls from angry sub-contractors every day.

Tell us about your day-to-day job. What does your job role involve? I make sure the ... Read more

What do we want!? Remote working! REALLY?!

Recently it came out that CEO of Yahoo Marissa Mayer is banning home working. In the article it says “Marissa Mayer has ordered an end to ‘remote’ work as all staff are told to be in the office as part of a new era of collaboration”

Apparently hundreds will now either have to relocate or quit by June. Some of the quotes from the memo mention that this new move is “to become the absolute best place to work, communication and collaboration ... Read more

Wapple Team in the Hot Seat: Ed Weaver

We are back with our second edition of Wapple Team in the Hot Seat. We love our people at Wapple and want to share a little about who they are and what they are up to.

In our first edition we interviewed Lauren Thomas. Next up is Ed Weaver.

 

 

 

 

 

 

 

How long have you worked for Wapple? Where did you work previously?

I’ve been here around 2 1/2 years now. I joined Wapple straight after finishing university, so this is my first full time ... Read more

Does your business stack up to Mobile?

Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?

 

Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more