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Twitter is mobile-first so you HAVE to be!

Being a Mobile company we love Mobile infographics. Twitter released a new one in February 2013 sharing some great insights into Twitter  in the Mobile space.

Over 80% of UK users access Twitter via their mobile devices and are 40% more likely to use it more than once a day than desktop users.

Twitter has also released it’s own #music app further fuelling it’s mobile presence. Twitter #music is not just another music application though. The app syncs all the tracks being listened by ... Read more

5 Steps to Increasing the Effectiveness of Click-to-Call Advertising

One of the most exciting aspects of developing for mobile is the extra interfaces and technologies that we have access to. Rather than a user enter their location postcode, we can have the device relay to us its coordinates based on either cell network triangulation or GPS. Instead of a visitor writing down a telephone number, we can make the experience frictionless by including a button that initiates a call.

We have built thousands of sites that implement this technique, and ... Read more

Unrequited love on mobile web

Mobile web has always been there but its adoption is now growing fast. Last year we blogged that 2011 had finally been the tipping point for it and since then the speed of growth has ramped up massively.

Google reported that mobile web is now growing 8X faster than the internet (mobile marketer)

A recent survey by ZMags suggests that 87% of respondants prefer using the mobile web over apps. Furthermore other research shows if a brand site ... Read more

Ready, Steady, GoMo

Last week’s release of GoMo by Google is more evidence that the mobile web is coming to a crucial stage in its natural development. Google had previously announced that 79% of advertisers had sites that were not optimised for mobile devices and the GoMo initiative aims to help those companies create mobile-friendly sites.

We applaud Google’s initiative as it will encourage advertisers to raise their mobile game. Mobile ad networks serve billions of page views so this is a huge opportunity ... Read more

Smartphone Ownership now the Norm

There was some interesting data from analysts Nielsen last week about smartphone usage in the US. The finding was that the vast majority of those under the age of 44 now have smartphones, but usage was significantly up across the board.

We’re not just talking about the 40% of teenagers who own one, but also the 18% (up 50% on last year) of people over the age of 65 who have them. Add to that the 62% of young adult ... Read more

Mind the Gap…and its Approach to Mobile

Clothes and accessories retailer Gap claimed last week that its investment in mobile has helped the company treble its online conversions over the past 12 months.

Citing its new mobile commerce platfrom, targeted mobile ads and a GPS-based store locator, Gap told its investors that integrating mobile into its overall strategy is beginning to pay dividends (if you excuse the pun).

Gap’s innovative marketing campaign has also used TV via mobile to offer customers rewards when they check-in to their favourite TV ... Read more

Mobile advertising needs more forward mOcean

As previously mentioned in this blog, 79% of Google advertisers do not have a mobile-optimised site, a truly remarkable statistic. Throw into the mix the widely accepted fact that there is an 80% bounce rate on websites from mobile and it’s clear that many advertisers who do not optimise for mobile browsers are wasting their mobile ad spend. So the recent launch of Publisher Annex by mobile ad company mOcean Mobile is an important development for mobile advertising.

mOcean’s parent company ... Read more

Mobile Should Think Globally, Promote Locally

McDonalds gets a very bad press. While its food is never going to be recommended by Jamie Oliver, it is still a very successful company that is not only a fast food company but also an innovative company.

McDonalds likes to set up shop in remote areas, then other shops set up around it, then it moves on once the real estate value has improved. It is also imaginative in many other areas including videogames promotion and increasingly location-based mobile services.

Recently ... Read more

Marketing is King, but Mobile Marketing is King Kong

The adage goes that content is king, but distribution is King Kong, but it is increasingly mobile marketing that stands out as the behemoth of marketing. While we are certainly not saying that marketing is run by giant apes, it is an analogy that is increasingly relevant.

According to a recent report from InsightExpress, mobile marketing is now more effective in raising ‘unaided awareness’ than print, TV and online marketing combined (Mobile Marketer). This is a big claim as many brands ... Read more

Mobile Web Killed the Text Messaging Star

Last year the US (wireless) mobile industry brought in around $9 billion in revenue for operators and content providers. This seems like a colossal number, but according to the CTIA mobile trade association, this number is falling, and falling dramatically.

The number of texts sent per US subscriber actually fell in the first quarter as smartphone penetration increased and access to the mobile web proliferated. Users now seem to prefer applications such as WhatsApp and BBM to interact with their peers, ... Read more