cross-screen marketing solutions

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Your Cross-Screen Marketing Strategy MUST Include Windows Phone

There is no denying the success Microsoft is seeing since the launch of Windows Phone 8 a year ago.  With c.14% penetration in Italy, c. 11% in France and 11.4% in UK (compared to 4.4% in 2012) [Kantar], similar growth percentages throughout Europe and now a global Smartphone market share of 4% [IDC], Microsoft’s Operating System is a very serious contender.

Wapple Team in the Hot Seat: Dan Matthew

Dan couldn’t escape the hot seat! Dan is one of our “Tall, dark, handsome” account managers (his own words). Let’s see what else he has to say…

How long have you worked for Wapple? Where did you work previously? 

I’ve been with the team for 3 and half years now – my first job fresh out of university. Although I did earn some pocket money tending the bar at weddings between handing in my dissertation and starting at the company.

Tell us about ... Read more

Wapple Team in the Hot Seat: Ted Moyses

Next up in the Hot Seat is one of our fantastic Developers- Ted Moyses. Answers at the ready!

How long have you worked for Wapple? Where did you work previously?
Just over one year, previously I was the developer for one of the largest privately owned datacentres in the UK, developing the customer self-service portal and internal systems.

Tell us about your day-to-day job. What does your job role involve?
My day-to-day job involves solving problems and implementing solutions for clients based on designs ... Read more

Wapple Team in the Hot Seat: Diana Westlund

This week in the hot seat we have the lovely Diana who works in our accounts department. Lets find out a bit more about her….

 

How long have you worked for Wapple? I have been here for 9 months now.

Where did you work previously? Previously I worked in the accounts department for a construction company called Shaylor Group taking phone calls from angry sub-contractors every day.

Tell us about your day-to-day job. What does your job role involve? I make sure the ... Read more

What do we want!? Remote working! REALLY?!

Recently it came out that CEO of Yahoo Marissa Mayer is banning home working. In the article it says “Marissa Mayer has ordered an end to ‘remote’ work as all staff are told to be in the office as part of a new era of collaboration”

Apparently hundreds will now either have to relocate or quit by June. Some of the quotes from the memo mention that this new move is “to become the absolute best place to work, communication and collaboration ... Read more

Does your business stack up to Mobile?

Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?

 

Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more

Wapple Team in the Hot Seat: Phillip Penny

It’s time for another edition of Wapple Team in the Hot Seat!

This week we have one of our talented Designers Phillip Penny answering our questions:

How long have you worked for Wapple? Where did you work previously?
Just over three glorious years! Previously I worked in print design, creating huge banners, vehicle wraps, shop signage etc.

Tell us about your day-to-day job. What does your job role involve?
Maintaining and enforcing an ever evolving brand – difficult to keep on top of! I also ... Read more

Wapple Team in the Hot Seat: Rich Gubby

It’s time to get to know the Wapple team! This month we have our Head of Development Rich Gubby in the Hot Seat.

 

 

 

 

 

 

How long have you worked for Wapple? Where did you work previously?
I’ve worked for Wapple for 5 and a half years. Before that I worked at a design agency in Warwickshire turning hand crafted designs into beautiful looking websites.

Tell us about your day-to-day job. What does your job role involve?
I head up the development team at Wapple – looking ... Read more

2013: Happy New Strategy!

 

It’s still officially the New Year but at that interesting point within it where the world has accepted the passing of revelry and gets its head down to focus on what it planned for the coming 12 months.

So how does that apply here at Wapple?  Well it’s an exciting one as far as we are concerned.  Last year we spent a little time reflecting on the market and consumer behaviour and have a clear vision of how it’s all going ... Read more

UK Advertisers are Not Addressing the Needs of their Mobile Consumers

Despite a year of dramatic increases in smartphone penetration, tablet usage and big brand success stories, UK brands and agencies have not kept pace with their consumers’ embrace of mobile web and are failing to deliver in the mobile channel.

A shocking 83% of UK businesses do not have a mobile optimised website (download MMA research PDF), juxtaposed against nearly 40% of UK adults owning, and using for a wide range of online activities, a smartphone. In the same study 48% ... Read more