It’s time for another edition of Wapple Team in the Hot Seat!
This week we have one of our talented Designers Phillip Penny answering our questions:
How long have you worked for Wapple? Where did you work previously?
Just over three glorious years! Previously I worked in print design, creating huge banners, vehicle wraps, shop signage etc.
Tell us about your day-to-day job. What does your job role involve?
Maintaining and enforcing an ever evolving brand – difficult to keep on top of! I also ... Read more
It’s time to get to know the Wapple team! This month we have our Head of Development Rich Gubby in the Hot Seat.
How long have you worked for Wapple? Where did you work previously?
I’ve worked for Wapple for 5 and a half years. Before that I worked at a design agency in Warwickshire turning hand crafted designs into beautiful looking websites.
Tell us about your day-to-day job. What does your job role involve?
I head up the development team at Wapple – looking ... Read more
Recently it came out that CEO of Yahoo Marissa Mayer is banning home working. In the article it says “Marissa Mayer has ordered an end to ‘remote’ work as all staff are told to be in the office as part of a new era of collaboration”
Apparently hundreds will now either have to relocate or quit by June. Some of the quotes from the memo mention that this new move is “to become the absolute best place to work, communication and collaboration ... Read more
Is mobile part of your marketing strategy? Now more than ever it needs to be. The question “Should I have mobile presence?” should no longer exist. Can customers effectively find your business on mobile or tablets? Can they navigate your site efficiently via a mobile device? Get the information they want and contact you effectively? Can they use your app successfully? Most importantly can they purchase your product/service via their mobile device?
Predictions are that by 2014, mobile device use will overtake desktop computer ... Read more
It’s still officially the New Year but at that interesting point within it where the world has accepted the passing of revelry and gets its head down to focus on what it planned for the coming 12 months.
So how does that apply here at Wapple? Well it’s an exciting one as far as we are concerned. Last year we spent a little time reflecting on the market and consumer behaviour and have a clear vision of how it’s all going ... Read more
Despite a year of dramatic increases in smartphone penetration, tablet usage and big brand success stories, UK brands and agencies have not kept pace with their consumers’ embrace of mobile web and are failing to deliver in the mobile channel.
A shocking 83% of UK businesses do not have a mobile optimised website (download MMA research PDF), juxtaposed against nearly 40% of UK adults owning, and using for a wide range of online activities, a smartphone. In the same study 48% ... Read more
In a world fast becoming dominated by smartphones, tablets and a plethera of mobile devices, digital strategy must be structured not only with mobile in mind, but mobile first, second and once again. Mobile has an uncapped potential to reach an audience far beyond that of the existing PC base and this coupled with its recent explosive take-up, makes mobile the key element to complete any digital solution.
Mobile is a Channel in its own right, not simply an extension of ... Read more
Interviewed and published by Mobile Marketing Magazine on 28th November 2011. David Murphy interviews Wapple COO Anne Thomas.
DM: So Anne, give us the 2-minute guide to Wapple if you would please?
AT: Sure. We started out in late 2002, Rich (Holdsworth, CEO) and myself. It was an opportune moment. Rich had a contact in the games industry who had started doing some mobile content stuff with Bango and we thought this could be fun, so we decided to create ... Read more
We were delighted to have the opportunity to sponsor the Guardian Mobile Business Summit last week in London which brought together an impressive collection of industry leaders including Angus McCarey from Ebay, Dave Coplin from Microsoft UK, Oglivy’s Scott Seabourn and our own Chief Executive Officer Rich Holdsworth.
The goal of the summit was to increase understanding of the mobile eco-system, so ensued a day of news, ideas, networking and a chance to hear some of our industry’s brightest share their ... Read more
We traditionally mark the run up to Christmas with an advent calendar so this year we’ll review some of biggest milestones in the Advent of the Mobile Web published in our blog throughout 2011. We’d love your thoughts!
