There is no denying the success Microsoft is seeing since the launch of Windows Phone 8 a year ago. With c.14% penetration in Italy, c. 11% in France and 11.4% in UK (compared to 4.4% in 2012) [Kantar], similar growth percentages throughout Europe and now a global Smartphone market share of 4% [IDC], Microsoft’s Operating System is a very serious contender.
In my last blog post I posed the question “Is it going to be a Windows revolution” following the recent launch of Windows 8, the MS Surface Tablet and of course Window Phone 8. Immediately after we offered a short survey to you specifically focussed around Windows Phone 8; the results of which have been very interesting and appear to reflect the general market response to Windows so far.
There was a lot of excitement around the Windows Phone 8 launch ... Read more
Microsoft have dominated the technology world this past week. On the 26th October 2012 Microsoft launched their new Surface Tablet along with Windows 8. Less than a week later on the 30th October 2012 they launched the new Windows Phone 8.
The Windows 8 proposition has people at the core. “We reinvented the smartphone experience around you. We didn’t make Windows phone for all of us, we made Windows phone for each of us” said Jo Belfiore VP Windows Phone. Their ... Read more