Get set for a Merry Mobile Christmas
UK consumers are set to spend £1.64 billion via their mobile phones this Christmas. A survey conducted by Kelkoo reveals that the UK is leading the pack within Europe for retail sales on mobiles. Mobile shopping is expected to be 10.7% (£3.68 billion) of European online Christmas sales.
In September 2012 MarketLive conducted a survey which revealed that twice as many consumers are planning to buy their Christmas gifts using a mobile device compared to last year. Cost comparison was at the top of the list as to the reasons why, along with a greater variety of choice than offered in stores.
In a previous blog post we mentioned some of the results of a mobile survey conducted by Google. One of the results was that 75% of users prefer a mobile-friendly site but 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices.
“Companies are recognizing that websites are not just about ecommerce, they are a gateway to the brand. It used to just be about the transaction, but now consumers need access to mobile, inventory, and more,” Said Todd Pollock, Google’s Head of Retail.
With all this information it’s clear that mobile strategy is even more key than last year. So is your business ready for a Merry Mobile Christmas?
At Wapple we help businesses with their entire mobile strategy and work with key payment partners to ensure the best mcommerce solution for your needs. Get in touch if you are ready to invest in your mobile strategy.