Google says 79% of its largest ad customers do not have a mobile-optimised site
Posted June 13, 2011 at 3:30 pmFiled under: Mobile Web by Anne Thomas Follow @Miss_mobile_webGoogle has just conducted a study looking into the post-click experience for its biggest advertisers in mobile. Astonishingly, the company found that only 21% of these huge advertisers had a mobile-optimised web presence.
That’s millions and millions of page views and ad spend without any respect for the mobile user. Google used 200 diagnostic points to measure each advertiser’s mobile readiness, with criteria such as load time, device detection and mobile optimisation, so this was no lazy PR exercise.
With at least 10% of web sites now accessed by mobile and rising daily, this state of play shows how much more energy needs to be placed on mobile strategy. Sub-standard mobile experiences damage brands and send customers to competitors and underlines how companies, big and small alike, need to treat mobile with as much as respect as they do for all traditional channels.
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[...] Google has become very active in the mobile space recently, not least because it is unearthing data that shows consumers are using their mobiles to buy products. This is a sector that is vital for Google in terms of advertising numbers but the Company recently reflected that 79% of its largest advertisers are not mobile friendly. [...]
[...] previously mentioned in this blog, 79% of Google advertisers do not have a mobile-optimised site, a truly remarkable statistic. Throw [...]