The adage goes that content is king, but distribution is King Kong, but it is increasingly mobile marketing that stands out as the behemoth of marketing. While we are certainly not saying that marketing is run by giant apes, it is an analogy that is increasingly relevant.

According to a recent report from InsightExpress, mobile marketing is now more effective in raising ‘unaided awareness’ than print, TV and online marketing combined (Mobile Marketer). This is a big claim as many brands and marketers are STILL to integrate mobile into their campaigns, but one we believe in.

In our previous blog posts (Wapple Blog) we have noted how events such as Father’s Day and Mother’s Day are now dominated by mobile, not only in search, but by actual purchases. Mobile is the channel for last-minute purchases and is increasingly becoming the channel for all purchases.

Smartphone users are increasing exponentially and are a captive, er, market for marketeers. They engage with mobile, they look at mobile ads, they look at mobile reviews, they take pictures, they receive pictures, they WANT mobile marketing. So, it’s no surprise to us that this report singles out mobile marketing as the most effective form of marketing. It is not the elephant in the room, it is a huge gorilla… rather like our friend King Kong.

Mobile Web Pioneer. Co-Founder & COO of Wapple.Net. Spreading Mobile Love. Join Me

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