Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering designing for multiple devices redundant.
This article struck me as particularly misleading for those seeking genuine advice on mobile strategy and creating a future friendly mobile web presence. After some interesting discussion around this on Twitter it’s become apparent that there are many mixed messages out there leading to a significant misunderstanding of mobile web on design, usabilty and delivery to multiple devices.
It is only possible to adopt the methodology of “one site fits all” if you are using a technology platform that optimises the content to each device at a granular level. If you don’t use such technology and decide to approach mobile web with only an understanding of web practices then you would disregard a decade of experience and development held by mobile web specialists. Additionally you could very well be making some critical errors in mobile design, user-experience, device rendering & marketing such as those made by American Airlines (placing QR codes in their in-flight magazine) or I Cant Believe it’s Not Butter (series of iPhone ads linking to a non-mobile optimised site). Specialists ensure successful implementation of mobile friendly content suited to all, rather than just a small screen desktop or a discriminatory experience that discounts a large percentage of your consumers.
Over the coming few weeks I aim to talk in greater depth around these issues dispelling some of these myths and clarifying what a mobile web specialist can offer over and above a web agency and would welcome your thoughts, feedback and questions on this topic.
Coming Next: Demystifying Mobile Web Development | Design and Usability