Mobile first, second and once again

In a world fast becoming dominated by smartphones, tablets and a plethera of mobile devices, digital strategy must be structured not only with mobile in mind, but mobile first, second and once again. Mobile has an uncapped potential to reach an audience far beyond that of the existing PC base and this coupled with its [...]

Anne Thomas on…Don’t be Mobile Lazy

This article was originally published in the February 2012 issue of  .Net Magazine  “Anne Thomas explains the business benefits of taking the trouble to make sure your website is truly mobile-friendly   I recently looked over a Dotmobi study that determined that in 2010, 19.3 per cent of the top 500,000 websites were mobile-friendly.  This seemed [...]

Demystifying Mobile Web Development

Toward the tail end of last year I read an article suggesting that there was no longer a need for mobile web specialists like ourselves here at Wapple as “…web developers can make one site work across multiple devices/platforms, including PC’s…” It further suggested that the populus will all be smartphone users shortly therefore rendering [...]

Mobile Web: “Is there anybody out there”?

Those of you old enough to appreciate when an album was a body of work rather than simply a collection of songs built around formulaic hooks to increase iTunes downloads have probably, at some point, listened to and appreciated Pink Floyd’s ‘The Wall’. A tale of descent into madness, the collapse of self and ultimately [...]

Mobile Strategy is for Life not just for Christmas

Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics. Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the [...]

Mobile Marketplace or Jurassic Park? Mobile 2012

Let’s speak plainly here. If you’re a half-decent company and you do not have a mobile strategy then you could be seen as a dinosaur. That is the here and now at the end of 2011. If you’re the same in 2012 then it’s likely you’re going to be buried so deep under the cataclysmic, [...]

Automatic for the People

Interviewed and published by Mobile Marketing Magazine on 28th November 2011. David Murphy interviews Wapple COO Anne Thomas. DM: So Anne, give us the 2-minute guide to Wapple if you would please? AT: Sure. We started out in late 2002, Rich (Holdsworth, CEO) and myself. It was an opportune moment. Rich had a contact in [...]

Passion of the Mobile Web, Wapple CEO Speaks

We were delighted to have the opportunity to sponsor the Guardian Mobile Business Summit last week in London which brought together an impressive collection of industry leaders including Angus McCarey from Ebay, Dave Coplin from Microsoft UK, Oglivy’s Scott Seabourn and our own Chief Executive Officer Rich Holdsworth. The goal of the summit was to [...]

84% have trouble completing mobile transactions

Last week I blogged about my experience of trying to do my Christmas shopping on the mobile web and how disappointing the experience was. Eventually I gave up after an hour of unhelpful landing pages and disappointing performance. Whether or not this was because I’ve been involved in the business for many years and my [...]

2011 was the year that the Mobile Web (finally) hit critical mass

That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. The overriding reason for this has been the spread of smartphones and much has changed over the course of a [...]