Mobile advertising needs more forward mOcean

As previously mentioned in this blog, 79% of Google advertisers do not have a mobile-optimised site, a truly remarkable statistic. Throw into the mix the widely accepted fact that there is an 80% bounce rate on websites from mobile and it’s clear that many advertisers who do not optimise for mobile browsers are wasting their [...]

Mobile Should Think Globally, Promote Locally

McDonalds gets a very bad press. While its food is never going to be recommended by Jamie Oliver, it is still a very successful company that is not only a fast food company but also an innovative company. McDonalds likes to set up shop in remote areas, then other shops set up around it, then [...]

Mobile Web Killed the Text Messaging Star

Last year the US (wireless) mobile industry brought in around $9 billion in revenue for operators and content providers. This seems like a colossal number, but according to the CTIA mobile trade association, this number is falling, and falling dramatically. The number of texts sent per US subscriber actually fell in the first quarter as [...]

Summer holiday mobile marketing campaigns must be thought out, not rained off

As the end of July approaches and thoughts turn to lazy afternoons spent lolling in the sun reading books that haven’t been touched all year, this may not be the most propitious time to be thinking about mobile campaigns. But ignoring them could be a big mistake and brands may rue the missed opportunity. Why [...]

Mobile advertising hits the (massive) tipping point

These are heady days for advertising. Mobile ad network Mojiva has more than 100 milllion monthly unique users in the US and more than 400 million monthly unique users globally. It also represents 3,000 mobile web publishers and last week the company announced the closing of a $25 million Series C funding round. The news [...]

QR codes are for life, not just for show

The ubiquity of QR codes as a marketing tool for instant connectivity between customers and brands should mean that this form of marketing has hit critical mass, but customer experience still falls short of what should be achieved. When QR codes are created, they are for life, not just for show. They are not dynamic, [...]

Google Amplify the Mobile Friendly Message with ‘Mobilize’

Google has become very active in the mobile space recently, not least because it is unearthing data that shows consumers are using their mobiles to buy products. This is a sector that is vital for Google in terms of advertising numbers but the Company recently reflected that 79% of its largest advertisers are not mobile [...]

The FT’s Strategy to Focus on Mobile Web

Traditional print media in the UK is in supposed turmoil hence major publishers efforts to achieve the most profitable digital strategy. The Times using a paywall for content, The Guardian describing itself as a ‘digital-first’ organisation and now the Financial Times eschewing Apple’s App Store for a browser-based mobile web application. The FT has always [...]

Churning Better Mobile Campaigns

We couldn’t believe this when we read it but it underscores how essential it is for a mobile strategy to be fully integrated. All elements of a mobile marketing campaign have to be aligned for brand effectiveness across this medium. Earlier this month the Mobile Marketer exposed Unilever as “missing the mark” on a mobile [...]

Microsoft Tag added to Wapple

If you’ve been using Wapple’s technology for a while, you’ll know that we’ve long had support for 2D barcodes and QR codes.

But we’ve recently integrated with Microsoft to produce another, more visually rich alternative – Microsoft Tag.