Wapple Mobile Scoring Sytem

Wapple Expert Opinion: (how we calculate the Mobile Friendly Score) 1/10: Presented the PC website – site breaks/crashes the mobile browser so nothing displays 2 or 3/10: Presented the PC website – site takes too long to load and/or has key elements that are not supported by many devices. Mobile consumer compelled to leave 4: [...]

Mobile Payments Make Money (and sense) for Brands

The market for mobile payments has undergone extraordinary growth over the past 12 months and mobile analysts G+ expect this market to be worth a whopping $670 billion by 2015. Google Wallet, American Express Serve, Mastercard Paypass, Visa Wallet and Isis, a mobile payment based on the near-field communication platform, have all being launched to [...]

WANTED! For crimes against mobile operating systems…

Today one of Wapple’s community members posted a link on our forums to this article and asked for thoughts on it.  The title of the article is “Who cares about anything except iOS and Android?”. Well, I care deeply and I imagine you do too. I care for EVERY mobile OS and ALL the many thousands [...]

The FT’s Strategy to Focus on Mobile Web

Traditional print media in the UK is in supposed turmoil hence major publishers efforts to achieve the most profitable digital strategy. The Times using a paywall for content, The Guardian describing itself as a ‘digital-first’ organisation and now the Financial Times eschewing Apple’s App Store for a browser-based mobile web application. The FT has always [...]

Churning Better Mobile Campaigns

We couldn’t believe this when we read it but it underscores how essential it is for a mobile strategy to be fully integrated. All elements of a mobile marketing campaign have to be aligned for brand effectiveness across this medium. Earlier this month the Mobile Marketer exposed Unilever as “missing the mark” on a mobile [...]

More dynamic rules..

As we’ve talked about previously, we have some awesome dynamic activation and suppression rules. They allow you to tailor chunks of functionality so they only appear on specific versions of a particular mobile operating system – and up to now, we only enabled it for the BlackBerry OS. We promised that there would be more, [...]

Improved Image Processing with Wapple Canvas

We’ve been busy at Wapple Towers lately – creating a new image processor that make your Canvas powered sites look even better, allowing you to retain your brand that much more impressively! We now take advantage of mobile handsets browser capabilities – if they support transparent PNGs, and you’ve uploaded one, we deliver it. And [...]

Wapple’s Dynamic Activation and Suppression Rules

Ever since Wapple Canvas was created, there have been rules. Rules to check if videos are supported, rules to check for active campaigns, rules to check for specific screen sizes. Of course we have hundreds of others, but something missing from all of them was the ability to have customizable rules to specify your own [...]

Bing Maps with Wapple

If you’ve been keeping an eye on the list of chunks available in Wapple Canvas, you’ll have noticed a new one pop up today – the Bing Map Chunk. What we’ve done is integrate Bing Maps into Wapple Canvas and Wapple Architect, so you can easily create great looking maps, with plenty of options that [...]

New features in Wapple Canvas

We’ve been busy recently and have added a ton of new features into Wapple Canvas. Some are updates to existing functionality, some are completely new. All of them are exciting and greatly improve your mobile browsing experience!