Can you afford to be Mobile-Lazy?

There has been significant adoption of mobile web over the last 12 months and the impetus is growing. I’ve noticed various studies citing 2010 mobile website figures at about 3 million and with the recent growth in this sector I imagined these numbers to now be well in excess of this. So this week I [...]

Smashing Magazine is…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name:Smashing Magazine URL: http://smashingmagazine.com Alexa Rank: 582 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 1.6mb Result: Mobile Lazy What we loved: An effort to create a mobile presence had been attempted with text set at a width to fit [...]

Photobucket is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Photobucket URL: http://photobucket.com Alexa Rank: 134 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 201.6 kb Result: Mobile Friendly What we loved: Presentable, easy to use, strongly branded experience on iPhone and Android. What we’d love to see improved: [...]

Argos is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Argos URL: http://argos.co.uk Alexa Rank: 1,410 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 55.5 kb Result: Mobile Friendly What we loved: The site is optimised across a broad range of devices with consistent style. Simple navigation, good usability [...]

Mobile advertising needs more forward mOcean

As previously mentioned in this blog, 79% of Google advertisers do not have a mobile-optimised site, a truly remarkable statistic. Throw into the mix the widely accepted fact that there is an 80% bounce rate on websites from mobile and it’s clear that many advertisers who do not optimise for mobile browsers are wasting their [...]

Mobile Should Think Globally, Promote Locally

McDonalds gets a very bad press. While its food is never going to be recommended by Jamie Oliver, it is still a very successful company that is not only a fast food company but also an innovative company. McDonalds likes to set up shop in remote areas, then other shops set up around it, then [...]

Are you Mobile Friendly or Mobile Lazy?

This week I questioned the validity of a number of recent statistics on how many mobile friendly websites existed. My own investigation, which I recently posted on mStrategy, revealed that there were far fewer mobile friendly websites than other researchers have reported. My conclusion is not that they have invented their data but that they [...]

Wapple Mobile Scoring Sytem

Wapple Expert Opinion: (how we calculate the Mobile Friendly Score) 1/10: Presented the PC website – site breaks/crashes the mobile browser so nothing displays 2 or 3/10: Presented the PC website – site takes too long to load and/or has key elements that are not supported by many devices. Mobile consumer compelled to leave 4: [...]

Marketing is King, but Mobile Marketing is King Kong

The adage goes that content is king, but distribution is King Kong, but it is increasingly mobile marketing that stands out as the behemoth of marketing. While we are certainly not saying that marketing is run by giant apes, it is an analogy that is increasingly relevant. According to a recent report from InsightExpress, mobile [...]

Mobile Web Killed the Text Messaging Star

Last year the US (wireless) mobile industry brought in around $9 billion in revenue for operators and content providers. This seems like a colossal number, but according to the CTIA mobile trade association, this number is falling, and falling dramatically. The number of texts sent per US subscriber actually fell in the first quarter as [...]