Mobile Strategy is for Life not just for Christmas

Since my own less than impressive mobile christmas shopping experience I’ve been waiting to see how mobile figured in this years Christmas statistics. Many brands heeded the go-mobile call and attempted to ensure some form of mobile presence in time for the festive season with some doing it well and other’s still low on the [...]

Passion of the Mobile Web, Wapple CEO Speaks

We were delighted to have the opportunity to sponsor the Guardian Mobile Business Summit last week in London which brought together an impressive collection of industry leaders including Angus McCarey from Ebay, Dave Coplin from Microsoft UK, Oglivy’s Scott Seabourn and our own Chief Executive Officer Rich Holdsworth. The goal of the summit was to [...]

2011 was the year that the Mobile Web (finally) hit critical mass

That was the year that was. In 2011 agencies, advertisers and brands finally realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. The overriding reason for this has been the spread of smartphones and much has changed over the course of a [...]

Advent of the Mobile Web

We traditionally mark the run up to Christmas with an advent calendar so this year we’ll review some of biggest milestones in the Advent of the Mobile Web published in our blog throughout 2011. We’d love your thoughts! Wishing you a very Merry Christmas from everyone at Wapple, see you in 2012 . . .

Mobile Web Specialists are Hot Property

While all the talk in 2010 was about apps, companies have been quietly going about their significant business on the mobile web and in 2011 agencies, advertisers and brands have realised that they need to work and partner with mobile web specialists if they are to prosper in an increasingly mobilised world. Last week’s acquisition [...]

Smartphone Ownership now the Norm

There was some interesting data from analysts Nielsen last week about smartphone usage in the US. The finding was that the vast majority of those under the age of 44 now have smartphones, but usage was significantly up across the board. We’re not just talking about the 40% of teenagers who own one, but also [...]

Apple are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Apple URL: http://apple.com Alexa Rank: 36 Wapple Mobile Friendly Score: 3/10 (how we calculated score) Load size: 393.6kb Result: Mobile Lazy What we loved: Looks nice and is consistent with Apple branding What we’d love to see improved: Apple are currently only [...]

Mobile Websites Boost Local Businesses

For mobile users, location is a key element of their user experience. This maxim has recently been supported by research in the US through a study conducted by AT&T and Nielsen. It reports that 43% of local ‘mobile searchers’ actually enter a business’s doors after discovering their location. Furthermore the report goes on to say [...]

Play are…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: Play URL: http://play.com Alexa Rank: 1,671 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 47.9 kb Result: Mobile Lazy What we loved: The homepage wasn’t too heavy despite the content so loaded on a range of mobile devices…BUT this [...]

‘K-Ching’! Mobile Web Training Program Webinar

Looking to create your own mobile website? Want the ability to create high class intelligent sites for yourself or your clients? Not sure where to begin? Need a little guidance to add more shine to your existing site? This is for you! We’ve created a fantastic 10 Session Webinar Training Program to aid you in [...]