118 is..Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name: 118 URL: http://www.118.com/ Alexa Rank: 58,886 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 175.4kb Result: Mobile Lazy What we loved:The website is relatively uncluttered because of the nature of the service with great branding so it is not [...]

Mind the Gap…and its Approach to Mobile

Clothes and accessories retailer Gap claimed last week that its investment in mobile has helped the company treble its online conversions over the past 12 months. Citing its new mobile commerce platfrom, targeted mobile ads and a GPS-based store locator, Gap told its investors that integrating mobile into its overall strategy is beginning to pay [...]

Ford is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Ford URL: http://ford.com Alexa Rank: 3,163 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 87.9 kb Result: Mobile Friendly What we loved: Great design optimised across a broad range of devices with consistent style. Good usability and clickable links. [...]

Can you afford to be Mobile-Lazy?

There has been significant adoption of mobile web over the last 12 months and the impetus is growing. I’ve noticed various studies citing 2010 mobile website figures at about 3 million and with the recent growth in this sector I imagined these numbers to now be well in excess of this. So this week I [...]

Smashing Magazine is…Mobile Lazy

We put this site to our mobile friendly verses mobile lazy test: Name:Smashing Magazine URL: http://smashingmagazine.com Alexa Rank: 582 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 1.6mb Result: Mobile Lazy What we loved: An effort to create a mobile presence had been attempted with text set at a width to fit [...]

Photobucket is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Photobucket URL: http://photobucket.com Alexa Rank: 134 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 201.6 kb Result: Mobile Friendly What we loved: Presentable, easy to use, strongly branded experience on iPhone and Android. What we’d love to see improved: [...]

Argos is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Argos URL: http://argos.co.uk Alexa Rank: 1,410 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 55.5 kb Result: Mobile Friendly What we loved: The site is optimised across a broad range of devices with consistent style. Simple navigation, good usability [...]

The Guardian is…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: The Guardian URL: http://guardian.co.uk/ Alexa Rank: 161 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 82.5 kb Result: Mobile Friendly What we loved: Offers users of a variety of devices a great mobile experience maintaining publisher branding. Layout and [...]

CoverGirl are…Mobile Friendly

We put this site to our mobile friendly verses mobile lazy test: Name: Cover Girl URL: http://covergirl.com Alexa Rank: 67,038 Wapple Mobile Friendly Score: 9/10 (how we calculated score) Load size: 678 b Result: Mobile Friendly What we loved: Cover Girl maintained a strong brand look and feel amended to suit small screens and across [...]

Marketing is King, but Mobile Marketing is King Kong

The adage goes that content is king, but distribution is King Kong, but it is increasingly mobile marketing that stands out as the behemoth of marketing. While we are certainly not saying that marketing is run by giant apes, it is an analogy that is increasingly relevant. According to a recent report from InsightExpress, mobile [...]