I was delighted to receive my own copy this morning of The Bootstrappers Guide to the Mobile Web, a new guidebook sharing practical plans to easily, effectively and inexpensively get your business mobile in a matter of days.
The author Deltina Hay is a veteran Web developer, publisher, and a pioneer of social media, Web 2.0, and the Mobile Web with a particular penchant for how these apply to small business and the publishing industry.
Deltina highlights are regular mantra of the importance of mobile web and how imperative it is for business owners to optimise (now) for mobile.
“Websites not optimised for mobile will soon be a market barrier for their owners”
The guide includes best practice for optimising for mobile, how to approach it, which methods to use and what mobile web solutions are out there. It also includes a collection of vendors to enable mobilisation including a plug for our own fantastic mobile plugins to instantly mobilise and manage your WordPress Blog.
The guide continues beyond just implementing the technical solutions and briefly covers mobile Ads and Marketing and how a business can best harness these to complete their mobile web solution
All in all this is a great, well-rounded introductory guide to everything Mobile Web (including mobile apps) for those not sure where to begin in today’s march to mobilise.