Wapple Expert Opinion: (how we calculate the Mobile Friendly Score)
1/10: Presented the PC website – site breaks/crashes the mobile browser so nothing displays
2 or 3/10: Presented the PC website – site takes too long to load and/or has key elements that are not supported by many devices. Mobile consumer compelled to leave
4: Presented the PC website – pages render on mobile device but the website does not present most relevant content for mobile users. Also zooming in for content and out for context is frustrating.
5/10: Redirected to a mobile site but the mobile experience is basic and the user experience poor which is not in line with digital branding of website. Lowest common denominator approach
6 or 7/10: Redirected to a great mobile site for smart phones but the experience is poor on older devices. And /or the content is not relevant for mobile users
8 or 9/10: Redirected to a great mobile site experience that accommodates consumers on the move no matter what device they have.
10/10: Served mobile relevant content from the website domain and underlying application with an experience catered for mobile users. The site is optimised for all mobile devices old and new. They included unique usability for the mobile customer eg instore experiences, scan QR codes or promotions, mobile campaigns.
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[...] test: Name: Ameba URL: http://ameblo.jp/ Alexa Rank: 68 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Result: Mobile [...]
[...] Name: Cover Girl URL: http://covergirl.com Alexa Rank: 67,038 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Result: Mobile [...]
[...] Pizza URL: http://dominos.co.uk/ Alexa Rank: 16,372 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 717 kb Result: Mobile [...]
[...] Name: The Guardian URL: http://guardian.co.uk/ Alexa Rank: 161 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 82.5 kb Result: Mobile [...]
[...] Name: Photobucket URL: http://photobucket.com Alexa Rank: 134 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 201.6 kb Result: Mobile [...]
[...] Magazine URL: http://smashingmagazine.com Alexa Rank: 582 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 1.6mb Result: Mobile [...]
[...] lazy test: Name: Ford URL: http://ford.com Alexa Rank: 3,163 Wapple Mobile Friendly Score: 8/10 (how we calculated score) Load size: 87.9 kb Result: Mobile [...]
[...] test: Name: 118 URL: http://www.118.com/ Alexa Rank: 58,886 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 175.4kb Result: Mobile [...]
[...] test: Name: Argos URL: http://argos.co.uk Alexa Rank: 1,410 Wapple Mobile Friendly Score: 7/10 (how we calculated score) Load size: 55.5 kb Result: Mobile [...]
[...] lazy test: Name: Play URL: http://play.com Alexa Rank: 1,671 Wapple Mobile Friendly Score: 4/10 (how we calculated score) Load size: 47.9 kb Result: Mobile [...]
[...] lazy test: Name: Apple URL: http://apple.com Alexa Rank: 36 Wapple Mobile Friendly Score: 3/10 (how we calculated score) Load size: 393.6kb Result: Mobile [...]